Gamers, get ready: Quell gets $10m in funding for its immersive fitness game
Good news for lovers of gamified fitness, particularly those who hate gyms but love gaming: A new player on the scene, Quell, announced a $10 million Series A funding round from Chinese-owned Tencent to support the global launch of a new immersive fitness system that promises to torch calories all from the comfort of your home. While that may all sound like a familiar pitch these days, here is what the company is doing a little differently:
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