Peloton and Beyoncé announce a multi-year partnership

Earlier today, Peloton announced a multi-year partnership with Beyoncé. Peloton said that Beyoncé is one of their most requested artists during rides. With the partnership, Peloton worked with Beyoncé to create a series of themed workout experiences to help extend Homecoming to Peloton.

Homecoming season, an annual fall celebration for students at Historically Black Colleges and Universities (HBCUs), looks a lot different this year due to the pandemic.

Peloton is also gifting two-year Peloton Digital memberships to students at ten HBCUs, providing access to the full library of classes through the Peloton App. The digital memberships will go to students at Bennett College, Clark Atlanta University, Grambling State University, Hampton University, Howard University, Morehouse College and Morehouse School of Medicine, Spelman College, Texas Southern University, and Wilberforce University by the end of November.

Throughout this week, Peloton is hosting a number of Beyoncé-themed workouts that range from the bike to outdoor runs. Peloton’s stock (PTON) ended up 5% after dropping the previous day on the COVID-19 vaccine announcement.