Indoor cycling app Zwift, has announced its first price increase in seven years. Effective June 6th, pricing in the US will be adjusted from $14.99 to $19.99 for monthly subscriptions, and from $149.99 to $199.99 for annual subscriptions.
This 33% price increase will become effective for members on their next billing date after June 6th. For those whose subscription is currently paused, it will continue to remain so until you reactivate. Once you do, the new pricing will still be effective for any billing after June 6th.
Zwift made the following statement regarding its price increase:
Despite rising inflationary pressure, we’ve worked hard to keep our prices locked since 2017. Your subscription fee has allowed us to develop the platform and enhance your experience on Zwift. We’re proud of all the additional platform benefits introduced since 2017 that Zwifters now enjoy daily. From Group Workouts and Flexible Training Plans to some of our newest features, like the always-on group rides with Robo Pacers, or the the Climb Portal that transports you to iconic climbs from the world over. Now available to enjoy on ten worlds and two event-only maps, Zwifting has never been better.
The best is yet to come! This change will allow us to continue our commitment to bringing you even more product benefits, new features, and content experiences in the months and years to come. For a preview of some of the highlights launching over the next few months, head here.
We value the support of every member of the Zwift community and hope to see you in Watopia soon. Ride On!
Additionally, Zwift is also increasing the price of the KICKR CORE Zwift One. The price has been increased from $599 to $649 USD.
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