Orangetheory, a leader in heart-rate interval training, and Self Esteem Brands, a leading portfolio of health and wellness franchise brands, have announced an intention to merge, forming one of the fitness industry’s largest footprints. Head below to learn more.
Orangetheory and Self Esteem Brands announced the intent to merge and form a new company, which would be one of the largest fitness, health, and wellness footprints in the world.
Self Esteem Brand’s portfolio includes Anytime Fitness, Waxing the City, Basecamp Fitness/SUMHIIT Fitness, The Bar Method, Stronger U Nutrition, and now Orangetheory Fitness, which combined, represents $3.5 billion in sales across approximately 7,000 locations, spanning 50 countries and territories on each of the seven continents.
Chunk Runyon, cofounder of Anytime Fitness and CEO of Self Esteem Brands:
From our simple beginnings in 2002 with the first Anytime Fitness club, we’ve enjoyed rapid growth worldwide thanks to both the power of small-business franchising and our mix of brands that meet ever-increasing demand for more holistic and personalized health and wellness services. With this merger, we will enrich even more people around the world through franchising, community and the services they need – now and in the future – on their personal health and wellness journeys.
Once the merger is complete, it will result in an international scale for the new company “with continued investments in leading-edge data and analytics, technology, products and services” that will help different franchises across its various brands stay ahead of growing consumer demands.
Dave Long, cofounder and CEO of Orangetheory Fitness:
As we start a new chapter, Orangetheory will continue to build on our legacy of innovation and transformation. Today, with this groundbreaking agreement, we are one step closer to setting a new benchmark for what it means to be a global leader in fitness, health and wellness. We are excited about what our combined companies will be able to accomplish together to capture an increasing market share, unlock future growth and pioneer a healthier tomorrow for consumers around the world.
The timing of the merger is subject to regulatory approvals.
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