Peloton yesterday announced that they will be an official partner of the Berlin Half Marathon, which is taking place on April 7, 2024. Head below to learn more.
According to @OnePeloton’s Instagram, the connected fitness company will be an official partner of the Generali Berliner Halfmarathon 2024:
…stay tuned for our training journey in the lead up to the big event on 07 April. For a chance to win a spot to enter the sold-out event, check out the link in bio.
In the Instagram reel post revealed yesterday, a handful of Peloton instructors made an appearance who have already said they will run this year’s Generali Berliner Halfmarathon 2024, including Erik Jäger, Tobias Heinze, Jeffrey MeEachern, and Irene Kramer.
Additionally, as a part of the partnership, Peloton is holding a contest where it will give away a race entry to one lucky Peloton member. To enter, simply fill out this Google Form; participants in the contest must be at least 18 years old. The Google Form went live yesterday and will remain open until March 5 at 12:00 a.m. EST. The prize for entering is one Berlin 2024 Halfmarathon race ticket and does not include the cost of transportation, flight, or lodging.
Peloton announcing this partnership comes on the heels of CEO Barry McCarthy suggesting in the last earnings call that the company was looking to expand its partnerships with additional marathons outside of the New York Road Runners, which has partnered with the company in a multi-year deal announced in October 2023.
More on Peloton:
- Peloton will cater content for performance athletes, possibly partner with additional marathons
- Peloton Tread+ deliveries delayed
- Peloton to celebrate Women’s History Month with event in London
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