Oculus was Facebook’s investment into the gaming industry. Now, with VR gaining in popularity, the company sees the Meta Quest as having potential to be a behemoth in the connected fitness space. New “fitness friendly” features are on their way soon.
At last week’s SportTechie State Of The Industry conference, Rob Shaw, Meta’s director of North American sports partnerships, made it clear that the company is prepared to lean into the demand for fitness-themed apps:
I now have a completely different mindset about where I think gaming on VR is going. Where it’s going, in my opinion, is it’s going to revolutionize fitness…
Meta has seen popularity with the VR fitness app Supernatural, which it acquired last November. There, users choose from a variety of workouts, all taking place in a virtual reality landscape. And, last month it was announced that the NFL is working on releasing a virtual reality game, which will be available on Quest. Users will get to practice a variety of maneuvers alongside famous players – no doubt a trend that will eventually go through the rest of major league sports games.
Shaw also spoke to some improvements coming to Quest 2:
The next iteration that we’re going to have of our current Quest 2 product is to make the headset more sweat proof, to have the controllers have better grips … People are using our platform to workout, and it’s not something we necessarily forecasted. We now have creators who are developing these games for people to be active. So I think gaming is going to change in many ways.
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