Chris Hemsworth’s fitness app ‘Centr’ sold to younger Bezos brother’s equity firm

Best known for his acting role as Thor, Chris Hensworth’s fitness app ‘Centr’ has been sold to private equity firm HighPost Capital. Co-founded by Mark Bezos, this is part of the firm’s first big investment in the connected fitness space. The company behind Centr was sold for $200 million.

In addition to the purchase of Centr, HighPost Capital acquired Inspire Fitness, which makes various exercise Equipment including free weights and rowing machines. The plan being to combine the fitness equipment with Centr to offer a fully integrated connected fitness platform.

In an interview, Chris Hemsworth said:

I started Centr in 2019 with a vision to share my health, wellness, and fitness experience with a broader community. I pulled together people who helped me build the best version of myself, and it’s been an incredible journey being able to share knowledge that I’ve been fortunate enough to absorb.

Another co-founder of HighPost Capital, David Moross, said:

We see an opportunity to take Centr, which is already very profitable, to the next level. Our model shows subscribers growing to 700,000 in four years, but I think it’s going to be much bigger than that.

According to Moross, The Centr app provides workout, nutrition, and mindfulness content to more than 200,000 subscribers. They are hoping that with Inspire’s fitness equipment, Centr subscribers be able to have a complete gym experience within their home. 

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