Peloton rumors: New office in Ireland, possible EU expansion

Rumors of a potential Peloton office in Cork, Ireland, have begun to swell after the company issued a proposal request in the city. The move could employ over 700 individuals in Ireland and has led to further speculation about Peloton’s expanded operations in the European Union.

Cork is a city near the southern coast of The Republic of Ireland and the second-largest city in the country. As first reported by The Irish Times, Peloton is considering a 70,000-square-foot office in Cork, Ireland, to expand its European operations. The report also states that Peloton recently issued a request for proposal (RFP) to several commercial real estate advisers in Cork, looking to acquire a space that can accommodate up to 700 employees.

This RFP was filed through the London office of CBRE, of which Peloton has a history with preceding this potential expansion into Ireland. As PeloBuddy points out, CBRE has helped Peloton locate property stateside as well, including a distribution center in NJ in 2019. Furthermore, CBRE helped the fitness company select its remote headquarters in Texas and has also helped facilitate its recent plans for expansion.

Peloton in Ireland could promote EU expansion

Most recently, Peloton has listed a single job listing for Senior Director, Member Support Operations (Europe). The lone position is posted simply for “Ireland” as the job location, so we cannot confirm its even in Cork… or at least not yet.

That being said, the job description does allude to Peloton’s plan to expand its footprint in Europe, and Ireland might be a hub: “You will lead and grow both internal and partner support operations, programs and teams in multiple sites, languages and geographies.” The post elaborates, “Create the strategy for and support a growing European based support team. Provide day-to-day direction and leadership for the Support team regarding organizational, business process, and policy decisions.” 

A home base in Ireland would make sense for a number of reasons. First, the sheer geographical location of Cork on the Southwest end of Ireland makes it one of the quickest European countries to access from New York (Peloton HQ). Ireland could also make sense due to its proximity to the UK, where Peloton currently operates a content studio.

Speaking of which, the Republic of Ireland remains a part of the EU, despite the UK leaving through Brexit. In this sense, having a large office in a European country can help Peloton expand operations in the EU while it continues to also do so in the UK. Peloton was reached for comment from The Irish Times, and a spokesperson said, “Peloton is committed to growth and innovation; however, at this time, we have no news to announce regarding new sites.”

Subscribe to Connect the Watts on YouTube to stay in the loop with all the connected fitness news as it happens