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Peloton

The wait is on: UK Peloton orders delayed by Brexit

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Peloton has announced that UK consumers who have ordered a Bike or Tread are unfortunately in for a long wait. Due to disruptions from Brexit and global shipping problems, the company is struggling to keep up with the huge uptick in demand since the COVID-19 pandemic. It sounds like European consumers, at least in Germany, will be left waiting as well – for how long, it’s not clear.

According to the BBC, CEO and founder John Foley apologized, saying, “We are (and always have been) a company that is deeply committed to your happiness and we’ve fallen short of that in this regard.” He continued:

“In Europe, despite our best efforts to prepare for the impact of Brexit on January 1st, we experienced additional disruption to inventory bound for the UK and Germany.”

He said the company was shipping some of its products by air instead of by sea to get them to customers, but added that because of its environmental concerns “we will not always fly bikes in airplanes over the ocean.”

In a call with investors yesterday, Foley announced that due to the strong UK demand and delivery and manufacturing challenges, the company is delaying the US-wide rollout of the Peloton Tread until May 27. 

Boasting 4.4 million users, Peloton also said it has surpassed $1 billion revenue for the first time in the second fiscal quarter of 2021.