February is Black History Month, and Peloton is getting started with its celebration by releasing a new line of apparel.
Peloton collaborated with four artists to create nearly 20 custom apparel and accessories pieces, each with its own story. The artists include Hust Wilson, Sanford Greene, Temi Coker, and Monica Ahanonu.
Peloton has said that over the next month, they’ll be lifting up their Black Members’ voices and taking the time to listen to their stories. There will also be Black History Month-themed classes and Artist Series on the way released throughout the month.
On WWD.com, Peloton had this to say about its plans:
“At Peloton — we recognize that every single person has a story to tell, and as a platform, we are dedicated to amplifying the diverse and powerful Black voices that make up our global community,” said Jill Foley, vice president of apparel for the company. “We have always been a members-first organization, and this collection is all about celebrating our community. This collection seeks to shine a light and honor the vast experiences within the Black diaspora through art — something that is of such vital importance during these pivotal times. I am very proud of what our entire team has been able to create.”