First reported by Variety, Peloton has hired Nicole St. Jean as its senior director of music partnerships.
“Nicole has always worked in the intersection of talent, content and tech and she is an incredible producer,” said Peloton’s Head of Music Gwen Bethel Riley. “I’m thrilled to have her join us at such a critical time for our brand development and expansion.”
Nicole St. Jean will be managing music partnerships and artist relations for Peloton in her new role. Before coming to Peloton, she was in charge of content and artist programming at Wave, where she produced live experiences in a real-time gaming engine with The Weeknd, John Legend, Lindsey Stirling, and others.
Music integration is one of Peloton’s key differentiators over its competitors, and after their lawsuit was settled in regards to licensing, Peloton seems keen to continue expanding that relationship.
I’ve long believed that we’ll eventually get to a place where live album releases happen during Peloton classes. I’ve personally enjoyed past music-focused classes with music by The Beatles and The Grateful Dead.