On Monday, Peloton’s Jess King will be teaching a live HIIT workout with Kelly Ripa and Ryan Seacrest on their nationally televised show on ABC.
This news is a big win for Peloton’s overall branding as it’ll drive more awareness of the brand. We saw this morning that Cody Rigsby is now working with GM to drive awareness about their new EV campaign, so it’s not surprising that Jess King is getting this opportunity as well. Peloton’s instructors became some of the most popular social media influencers during 2020 as gyms were closed and demand for Peloton’s product skyrocketed.
The show will air on Monday, but clips will likely be available afterward.