If you want to kickstart a 2021 fitness goal, Peloton is removing the excuses with a free 60-day trial of Peloton digital. Peloton is also releasing exclusive Elvis remixes for the first time in January.
During January, Peloton is also releasing three exclusive remixes of classic Elvis songs by Chromeo, Big Boi, and Dillon Francis that will be available only on the Peloton platform this month. This music focus shouldn’t surprise anyone who’s been following Connect the Watts. Peloton is going to use music to drive their ARPU higher over time.
While these songs aren’t new, they could be the first step towards Peloton’s music plans. I believe that it is plausible that a future album could be exclusive to a set of Peloton classes for a week before its release for purchase/stream from Apple, Amazon, and Spotify.
Because the New Year is the perfect time to get a fresh perspective on things, we asked three global artists, Chromeo, Big Boi and Dillon Francis, to create their takes on three classic Elvis songs, giving you a new way to experience them in four custom-built classes. Join Denis Morton for Remix Yoga, Ben Alldis for Remix Arms & Shoulders Strength, Matty Maggiacomo for a Remix Run and Emma Lovewell for a 10-minute Remix Core workout featuring all three exclusive tracks. Each remix has been created with your best workout in mind. Dillon Francis, who’s a Peloton Member himself, says, “Music is super important when I exercise. I’m always finding music on Peloton, which is one of my favorite things because music is what makes me work out harder.” His remix, “Do the Vega,” promises you’ll feel that motivation and more in the Remix classes.