“We continue to diversify our connected fitness offerings by rolling out new live and on-demand classes exclusively for our new smart treadmill, the Echelon Stride,” stated Lou Lentine, president and CEO of Echelon Fitness Multimedia LLC. “Ranging from walks, to bootcamps and everything in between, there’s a class for every fitness level and workout preference. The best part? Every class features trending music across all genres.”
The Stride retails for $1299 and includes a 30-day return policy and a one-year warranty. Like their other products, Echelon is a ‘bring your own display‘ connected fitness product, and that is one way they keep the cost down. Many people likely have an iPad already, so they can use it to connect to the Stride over Bluetooth to monitor stats and watch the class.
In looking at the product, one thing that interests me is the Stride’s three-step auto-fold technology. When the Stride is closed, it’s only 10″ deep, so it makes it easy to use in smaller homes/apartments. It also includes transport wheels so it can be stored away when not in use.
The Stride requires the Echelon United Membership that gives you access to the entire library of classes that are filmed at Echelon’s studios in Chattanooga, TN or Miami, Florida.
CTW’s Take on Echelon Stride
Echelon is headquartered in my home town, so I want them to succeed, and I think they’re smart to undercut Peloton on pricing. By removing the built-in display, they can offer a more affordable product. In watching the video, one of the best parts about the product is how compact it is when it’s not in use.
If Echelon can produce enough of the Stride to meet Christmas demand, they’ll likely gain a lot of new customers as Peloton’s lower-cost treadmill won’t be shipping until early next year. The Echelon Stride is a nice compliment to the existing Echelon bike.