Peloton deletes on-demand ride after an open letter to CEO John Foley

After a Peloton instructor made a “somewhat” political comment during a live ride, a customer reached out to CEO John Foley to complain.

During her recent 45-minute Yacht ride, Jenn Sherman made this comment in regards to the postponement of the NFL game with the Patriots and Chiefs.

But I threw this in, because there’s no game today. I can handle coronavirus taking down the White House, but I cannot handle coronavirus taking down the NFL. OK? Now corona is starting to really, really mess with us.

After the ride, a Peloton customer wrote an open letter to CEO John Foley on his Facebook page to complain, and John Foley responded. The entire exchange was found by The Clip Out.

Foley makes his thoughts pretty clear:

You are right: We are better than this. I just forwarded your thoughts to our team. We will not allow our brand nor platform to become politicized. 

More information on the context was shared on Reddit:

 Jenn was talking to a rider who had reached 1k rides, is a Patriots fan, and who she seems to be friends off bike with (a song in the ride was programmed in for this person), and then Jenn made her comment about taking away football because that rider’s Patriots team was having their game postponed.

CTW’s Take

One of the largest challenges for Peloton in regards to programming is balancing the live experience versus the on-demand one. If too much of a ride feels dated by the time someone takes it on-demand, then that’s a bad experience. The best rides are the ones that feel like they could be live, but were actually recorded months ago.


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