FitGrid, a new service, brings live workouts to your home and allows you to discover nearby studios. FitGrid’s platform includes virtual and in-person fitness classes from brands such as F45 Training and The Dailey Method as well as from independent studios. As part of the launch, FitGrid has partnered with Athleta to power free virtual classes for the Athleta NYC Empower Tour.
“Community has always been the holy grail of fitness. Now it is more important than ever before. Since COVID-19, studio-loyalty has increased by 25 percent according to our studio data,” says Nt Etuk, Founder & CEO of FitGrid. “That’s a huge jump in loyalty that we attribute to their members’ desire to be more deeply connected with their ‘fit fam.’ FitGrid is connecting everyone—the studios, the staff, the instructors and classmates—in one space. By bringing these sticky, authentic communities together digitally, we’ve created a virtual experience unlike anything in the marketplace today.”
FitGrid’s AI recommendation engine enables people to find and manage classes in one place. They are sent links to virtual classes automatically and are notified when classes go live, their friends schedule a class, or a class is changed or canceled. FitGrid also helps athletes discover new classes by giving them insights into their friends’ favorite instructors, workouts, or routines.
In the future, FitGrid will allow users to message instructors after class to thank them, tell them what they enjoyed a workout, or share their goals.