iFIT is doubling down on gamified fitness, expanding its partnership with Ergatta to bring interactive game-based workouts to even more of its cardio lineup. What started with just a treadmill integration has now grown to include bikes and rowers, giving NordicTrack and ProForm owners new ways to stay motivated beyond the usual class-based content.
From tread to total cardio
Originally, Ergatta’s collaboration with iFIT began with Races, a multiplayer virtual racing experience, on select NordicTrack and ProForm treadmills. With the newest updates, that experience is now expanding to:
- Bikes: iFIT-enabled bikes can now compete and train in bike-based versions of Races.
- Rowers: iFIT-enabled rowers can also compete in Races in addition to a game called Meteor: a single-player lane based game that adjusts difficulty based on your performance.
New features and global rollout
Alongside support for the bike and rower, the Ergatta race experience on iFIT treadmills is also getting a boost:
- Multilingual support: Now available in 9 languages including Spanish, German, Mandarin, and French.
- New environments: More scenic courses and visual updates.
- Workout variety: Additional options for walkers and hikers, not just runners.
iFIT says this expansion aligns with its goal to diversify its content and create immersive, self-guided experiences that don’t always require an instructor.
Our take
For years, iFIT has built its platform around instructor-led classes and outdoor scenic workouts. But game-based fitness is something entirely different and offers an alternative that can be more motivating for users who aren’t drawn to studio-style classes.
It also offers iFIT a more cost-effective way to create new content for it is user base. As connected fitness growth has dipped over the past few years, it is no surprise that the volume of new classes on iFIT has dropped as well. Gamified fitness experiences are a possible way to help bridge the content gap and keep users happy, while still enabling a smaller budget.
Peloton previously had tested Ergatta workouts on its treadmill and rower, but it ultimately did not make it past the initial beta stage. While Peloton does has it’s own gamified workout, LaneBreak, it hasn’t added any new options in several years.
Related articles:
- Aviron expands with gamified treadmill and loadable dumbbells
- Review: NordicTrack X24 and 2450 Treadmills
- Peloton-LaneBreak-Review
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