Myfitnesspal, the No. 1 global nutrition and food tracking app, has acquired Intent, a personalized meal planning app, in a strategic move to expand its offerings and improve user experience. This acquisition marks a significant step toward MyFitnessPal’s mission of helping over 270 million members make healthier food choices. By integrating Intent’s technology, MyFitnessPal will offer personalized meal planning solutions tailored to a variety of dietary needs and goals.
Personalized meal planning powered by MyFitnessPal
The addition of Intent’s meal planning capabilities will provide MyFitnessPal members with powerful new tools to make healthier eating easier and more accessible. This integration will introduce:
Customized meal plans based on personal health goals and dietary preferences, including low-carb, Mediterranean, vegetarian, and more. A more intuitive food tracking experience with streamlined meal logging. Automated grocery lists to simplify shopping and meal prep. Seamless ingredient ordering with add-to-cart technology at major e-retailers
“Figuring out what to eat to support your health goals can feel overwhelming, especially if you don’t have time or experience with meal planning,” said Mike Fisher, CEO of MyFitnessPal. “With Intent’s technology, we’re addressing this challenge by offering delicious, balanced meal options tailored to dietary preferences while also helping users stay within their budgets. This integration allows us to provide a seamless experience that enhances our platform and attracts new users who see meal planning as a key part of their health journey.”
Meal planner launching with Premium+
MyFitnessPal Meal Planner will be available in the spring through Premium+, an enhanced membership priced at $99.99 annually. This new feature will provide easy, goal-based meal planning matched to personal budgets. Meal Planner will launch across the United States, United Kingdom, Ireland, Canada, Australia, and New Zealand. Members can join the waitlist now to be notified as soon as it becomes available.
The San Francisco-based Intent team, including co-founders Will Sun and Peter Zhang, have joined MyFitnessPal as part of the acquisition. “Our mission at Intent has always been to simplify meal planning for individuals and families, making it easier for people to eat well while achieving their goals,” said Will Sun, co-founder and CEO of Intent. “This collaboration with MyFitnessPal allows us to bring personalized meal planning to millions, creating a truly comprehensive health journey for users worldwide.”
MyFitnessPal members can download the free app on the App Store or Google Play. Current Intent users will have access to the Intent app until April 2026. Members looking for a more customized experience can upgrade to MyFitnessPal Premium for $79.99 per year.
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