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Peloton increasing price of Bike, Bike+ and Row in select markets

Effective immediately, Peloton has announced a price increase for the Peloton Bike, Bike+ and Row in select markets. While the price for the Peloton Row is being increased everywhere it is sold, the price for the Peloton Bike and Bike+ is only being raised for international markets outside of the US and Canada.

For the Peloton Row, the price is being raised by $300, and now will cost $3,295 in the US. In Canada, the price is increasing by $350 CAD, and will now cost $4,195 CAD.

Original PriceNew Price
US$2,995$3,295
Canada$3,845$4,195
Peloton Row: price increase

In the UK, the Peloton Bike the Peloton Bike will change from £1,345 to £1,599. The Peloton Bike+ will also increase from £1,995 to £2,199. See the table below for a full breakdown:

Original PriceNew Price
UK£1,345£1,599
Australia$2,145$2,699
Germany and Austria€1,899
Peloton Bike: price increase
Original PriceNew Price
UK£1,995£2,199
Australia$3,345$3,699
Germany and Austria€2,699
Peloton Bike+: price increase

Alongside this price increase, Peloton is also raising the price for both its refurbished and rental programs in the UK.

Following the price increase, Peloton says:

We are committed to a thoughtful pricing strategy that best supports the needs of our business, and reflects the value of our premium hardware.

Prior to this price increase, Peloton also recently added a new mandatory $95 membership activation fee for anyone in the US and Canada buying a used bike.

See our long term Peloton review here:

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Author

Avatar for Colin Jenkins Colin Jenkins

Colin lives in Ventura, CA where he runs a Strength & Conditioning facility. If you have suggestions for fitness tech that you’d like to see covered or reviewed, feel free to send info over to colin@9to5mac.com

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