iFIT’s massive 18-part workout series, Everest: A Trek to Base Camp, has been nominated for a 2022 Sports Emmy. Of the 47 categories these Emmys cover, iFIT is nominated for ‘Outstanding Interactive Experience – Original Programming.’
Over the course of ‘Everest: A Trek to Base Camp,’ three different iFIT instructors lead you up more than 17,500 feet to the famous base camp. Steady-speed, train-to-terrain, and recovery workouts are paired with breathtaking views and shared stories from the guides. The series is available to both iFIT treadmill and elliptical users.
iFIT is the first and only connected fitness company to be nominated for a Sports Emmy.
Mark Watterson, President and Chief Experience Officer of iFIT said,
We are deeply honored by this nomination because it represents a significant commendation of iFIT’s unique approach to connected fitness. The interactivity among our software, content and fitness equipment provides an unmatched, immersive experience, and elevates the thousands of workout series we have shot on location all over the world, including Mt. Everest.
Our members appreciate the cultural journeys iFIT workouts offer, and we are equally thrilled to be recognized by our peers in television and video production for excellence.
Other nominees for ‘Outstanding Interactive Experience – Original Programming’, include:
- FOX College Football: Ultimate College Football Road Trip – FOX | FS1 | FOXSports.com
- House of Highlights: Showdown Series – Bleacher Report
- NBA on TNT Tuesday – TNT
- NFL Slimetime: NVP Trophy – Nickelodeon
Connect the Watts’ take
The fact that iFIT was nominated for a Sports Emmy is a great accomplishment. Not only to recognize the outstanding work iFIT has done, but also to be the first connected fitness program to do so.
Given that the other nominees for this category are not nearly as interactive an experience, I think iFIT has a good shot at winning here. I’m rooting for them.
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