The connected fitness rower company, Aviron, has made several big announcements this morning. The company received 18.5 million for its Series A funding series, hired a new COO, and is preparing for an integration with streaming services, like Netflix.
As connected fitness rowers become more and more popular, Aviron has seen strong growth with its game-based platform. This morning, the company announce an $18.5M Series A, led by Stripes. Additional investors include Global Founders Capital, Formic Ventures, and 24-Hour Fitness founder Mark Mastrov.
Aviron founder and CEO, Andy Hoang, wrote the company will be using the funding
to double in size over the next year with an emphasis on hiring engineers and software developers to increase product development and expand our library of entertainment offerings.
We’ll expand our online presence in the US market, enter the retail market, and increase our inventory investment to guard against supply chain issues.
Most importantly, we have a ton of new content and feature releases in the works including the addition of popular streaming entertainment platforms like Netflix coming this quarter.
Aviron says it plan to continue releasing new updates, features, integrations, and content twice per quarter. The next update, in March, will introduce an optional integration with streaming services like Netflix.
Allowing members to watch services like Netflix while they workout is a unique benefit to Aviron users, as companies like Peloton and iFIT continue to silently patch their tablets to prevent it.
Additionally, Aviron also announced that the company has hired a new Chief Operating Officer, Amy Curry-Staschke. Curry-Staschke’s previous work at Nike, Lululemon Athletica, and Burton Snowboards may well help Aviron continue to grow in a highly competitive market.
Make sure to check back for more Aviron news, as we also have a review of the company’s game-based rower on the way.
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