Ergatta, the company behind the popular game-based rower, has announced a partnership with athlete and activist Colin Kaepernick. Kaepernick, who has been an advisor to Ergatta since 2020, takes center stage in its first national advertising campaign, which will air on major broadcast networks and streaming platforms.
Ergatta hopes to use Kaepernick to help tell the story of its game-based approach to fitness as it seeks to disrupt the status quo of class-based programs like Peloton. Beginning this week, Ergatta members will have exclusive access to a three-month Colin Kaepernick-inspired training program on their rowers.
Kaepernick said,
I was initially drawn to the Ergatta team as an investor, advisor, and brand partner because they’re innovators.
They were challenging the model of group fitness classes with games and competitions – something that really resonated with me. I received my Ergatta in early 2020 and then I was hooked. Placing the thrill of competition at the forefront of my workout kept me engaged and consistently coming back for more. I wouldn’t have gotten through the pandemic without it.
Ergatta CEO Tom Aulet remarked,
Colin is the dream partner and advisor for Ergatta, he is a change maker who has a way of seeing the future before everyone else does. Coupled with his elite athleticism and passion for fitness, we knew there was a natural alignment. We are thrilled to now have him bring our brand to life and introduce game-based fitness to millions of people across the country.
This week also marks the launch of Ergatta’s partnership with Know Your Rights Camp, which is Kaepernick’s community-based foundation. Know Your Rights Camp works to advance the well-being of Black and Brown communities through education, self-empowerment, and the creation of new systems that elevate the next generation of change leaders.
Ergatta will donate 100 connected rowers to community facilities within KYRC’s seven partner cities, and it will create and donate seven limited-edition rowers featuring Kaepernick’s likeness to the first camps of 2022.
A donation to KYRC will be made for every rower sold from December 1 to February 1. An additional donation will be made for every member who completes the Kaepernick-inspired program on the Ergatta platform through February 1.
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