Delta Airlines announced that it has partnered with Peloton to provide exclusive in-flight workouts for its passengers on planes equipped with seatback screens. These custom classes mark the first time Peloton content is available outside of its app or hardware.
Delta Airlines, like many travel companies, is still in the midst of bouncing back from a tumultuous 18 months of a global pandemic riddled with travel restrictions. As a result of the budget cuts and limited passengers, the airline’s in flight entertainment has remained stagnant.
Conversely, fitness behemoth Peloton saw tremendous growth during the same time period as people around the globe looked to stay (or get) in shape while confined to their homes.
With such growth, the company has began exploring further options in content and branding beyond the realm of connected fitness hardware.
Now, as the world appears to be on the mend, more flight gates have opened up and a consistent fitness routine remains a vital part of many people’s lives. As a result, Delta Airlines and Peloton have partnered for a unique, first of its kind set of content.
Peloton x Delta Airlines: Stay fit in flight
As reported by CNN Business earlier today, Delta Airlines was approached by Peloton about the collaboration that now includes exclusive in-flight content for its passengers.
Seatback screens now offer five stretching and meditation classes produced by Peloton exclusively for Delta Airlines. The classes range from five to 20 minutes and are led by Peloton instructors like Matty Maggiacomo and Chelsea Jackson Roberts. These specific classes were curated to help Delta passengers relax, stretch, or fall asleep.
By extending the reach of its content beyond the limits of its own app or fitness hardware, Peloton is taking a business savvy approach to garner further exposure – all while helping the often-times anxious everyday traveler stay relaxed.
Delta states that it has served as many as 200 million people per year, offering flights to 300 different destinations across 50 countries. That’s a lot of untapped Peloton customers potentially trying out the content, while they are imprisoned to their ever-shrinking seat or narrow aisle.
According to Peloton, the stretching and meditation classes were selected for the initial rollout because community members have frequently requested travel-friendly exercises.
The classes are available on Delta flights now, and the companies intend to update the workouts for passengers every few months.