Peloton

As expected, Peloton will not have live classes around Christmas and New Year’s Eve/Day this holiday season.

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During Apple’s fall event, the company announced Fitness+, a new subscription service with deep integration with Apple Watch that became available on December 14th, 2020.

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In the NY Times, Peloton CEO John Foley documents how he spends his Sundays.

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On Friday, TMZ broke the news that Peloton is being sued in the state of New York over the lack of closed captioning in the Peloton service.

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On Friday evening, it was announced that Peloton would be added to the Nasdaq-100 when the markets open on Monday, December 21, 2020.

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The Axios Pro Rata podcast announced yesterday that it’s hosting a fundraiser on Saturday through a Peloton ride.

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Apple Fitness+ was unveiled at Apple’s September Apple Watch event, but a specific arrival date wasn’t shared. It’s now been announced that the personalized fitness service based around Apple Watch will be available on December 14. If you’re looking to add in a new workout routine for 2021, you might be asking which service is best: Apple Fitness+ vs. Peloton?

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2020 hasn’t been all good news for Peloton. In late November, a new lawsuit was filed against them for violation of New York labor laws and religious discrimination. Read on for the latest details of the new Peloton lawsuit.

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In the latest episode of Ali on the Run, Peloton instructor Tunde Oyeneyin joins as a guest talk all things Peloton and fitness.

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In a new Bloomberg article, Peloton CEO John Foley is called the Exercise, and the article takes a look at the wild ride $PTON has been on in 2020 while trying to keep pace with ever-increasing demand.

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It’s not the first time it’s happened, and it likely won’t be the last, but Peloton has once again purged a large number of on-demand rides from its archives. Who was the biggest loser in the latest Peloton class purge?

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Peloton is looking to expand its Plano, Texas, operation that it originally opened as a customer support center two years ago.

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If you’re one of the lucky people who’ve received delivery of Peloton’s Bike+, then this new accessory from CycleFrog will be a great add on.

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Over at Vogue, Peloton’s Cody Rigsby was recently featured in a full-length article about his role at the company during the spring quarantine in the US.

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Peloton’s sales in 2020 have been record-breaking for the company, but that doesn’t mean all is well for the company. With a backlog of orders that never seems to run out, some are speculating whether that will end up benefiting their rivals.

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iFit, the connected fitness library powering the treadmills, bikes, and rowers from ICON (makers of NordicTrack), has launched a new program with former NFL star Tiki Barber.

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In an interview with Rolling Stone, Peloton’s Head of Music, Gwen Riley, discusses recent partnerships with Beyoncé, Lin-Manuel Miranda, and the Prince estate, among other topics.

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Earlier this month, Peloton announced a beta of its new “Sessions” feature to help riders climb the leaderboard with other riders with on-demand classes. Earlier today, Peloton announced that the feature is going away but looks to return.

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When spending a lot of time with any connected fitness service, you’ll end up with countless data that you might want to analyze to understand better how you progress. Peltrend is a free solution to analyze key metrics from your Peloton workouts.

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Earlier this fall, ICON filed a lawsuit against Peloton over its patents relating to key features of Bike+: the swivel screen and the auto-follow technology used to change resistance during a class. ICON’s basis is that it was issued a patent for the auto resistance feature in 2007 and the swivel screen in 2019. Peloton has now filed a lawsuit against ICON claiming it tried to steal its advertising plans from a contractor.

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On the official company blog, Peloton is promoting its 2020 version of a virtual Turkey Trot.

In a year where many local Turkey Trot races might be temporarily off the schedule, it’s a tradition that we’re determined to keep going — Peloton style. We love how holiday races bring communities together and are a near-and-dear tradition for so many. That’s why we’re bringing you our very own virtual Turkey Trot for 2020, for everyone to join this year!

If you aren’t familiar, a “turkey trot” is a usually 5k race/fun run that takes place on the morning of Thanksgiving. Most of the people in the US who participate in one do so to burn a few extra calories ahead of a large meal for Thanksgiving. Turkey Trots are also usually kid-friendly as many include a 1-mile walk or other kid-focused activities.

On Thursday, November 26 at 6 a.m. ET, Peloton will be adding two audio-guided Turkey Trot classes to its on-demand library: 

• 30-min Turkey Trot with Matty Maggiacomo
• 45-min Turkey Trot with Matt Wilpers

Accessing the runs will require the Peloton digital app, but if you aren’t a member you can have 30 days free access to get started.

Before you head out, make sure you’ve got plenty of flat running space to get started, and most of all, have fun. The classes will assume you’re running straight away from your starting location and will inform you when it’s time to turn back.

CTW’s Take

Virtual Turkey Trots are going to be very popular this year with the COVID-19 pandemic forcing the cancellations of almost all in-person races, so it’s smart of Peloton to capitalize on this to drive digital subscribers, which are a lead generation tool for its hardware