Peloton is the brand most people associate with connected in-home fitness, but that isn’t stopping competitors from attempting to make a name for themselves.
I’ve been lifting weights since I was 16 years old, and I’ve been dedicated to cardio since I was 25. The one thing I’ve learned about fitness among everything else is that you can’t out-exercise a bad diet.
Over at Thinknum, a recent article looks at Peloton’s competitors, if they can catch Peloton, and what the future of connected fitness looks like going forward.
Peloton might by the hot brand in connected fitness, but that doesn’t mean there aren’t companies starting up left and right to nip at their heels. According to Bloomberg, Hydrow has raised $25 million to compete against Peloton. Hydrow makes a $2199 rowing machine that is competing for their share of the connected fitness market.
Peloton’s home delivery program is seen as one of their competitive advantages compared to competitors who require new customers to take delivery of their new bikes and then put them together.
Peloton will now allow users to identify as nonbinary according to The Verge. Peloton has announced this as part of the company’s broader commitment to Pride Month.
Robin Arzón is one of the most well known Peloton instructors in the entire lineup. Her #RobinsWolfpack hashtag is one of the most popular groups on Peloton’s list. As of this writing, it has nearly 24,000 members.